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About

The Rays of Faith took inspiration from King Solomon’s hoopoe, a symbol of wisdom, unity, and truth-seeking. Just like the hoopoe uncovered hidden truths, we’re on a mission to clear up misconceptions and share the beauty of the Islamic faith through compassion and knowledge.

Quran — word of God
As the Quran says: ‘For Satan has made their deeds appealing to them – hindering them from the right way and leaving them unguided.
Al-Naml 27:24

Mission, vision and values

  • MissionEnvision Islam in every home, Empowering advocates to boldly share and defend it.
  • VisionUnleashing the Bold Essence of Islam, Lightning up the global stage
  • ValuesRadiant Unity, Bold Advocacy, Empowered Sharing.

Why this work matters

  • 80%+of non-Muslims have never been invited to learn about Islam
  • 70%of reverts leave Islam within the first five years, for lack of support
  • 5%of Muslims actively engage in Dawah
  • 1%of schools globally include accurate Islamic teachings

What we focus on

  • Knowledge Building & Calibers Empowerment
  • Building Strong Reverts Communities
  • Modernization of Islamic Outreach

Our Pillars

  • InnovationTimeless message. New possibilities. We innovate how Dawah is learned, shared, and experienced to meet people where they are today.
  • CollaborationOne mission. Many strengths. Greater impact. We build bridges across the Muslim community to collaborate, share expertise, and advance Dawah together.
  • Creating Da’wah ModelsBuild it. Prove it. Share it. Scale it. We turn innovative Dawah ideas into practical, repeatable models that empower others to create impact in their own communities.
  • Data-driven initiativesFrom insights to impact. We turn data and real-world Dawah experiences into smarter decisions, focused initiatives, and measurable outcomes.

Affiliated organisations

The work happens alongside these organisations.